Brand Reputation: How to make it, how to break it
On Wednesday 24th June BVA BDRC held a brand reputation seminar at BMA House in central London. The event brought together experts in order to address some of the critical questions faced by brand owners, with a particular focus on the travel, leisure and hospitality sectors.
James Bland of BVA BDRC kicked of the day with a presentation discussing the importance of and possible ways of measuring brand reputation, utilising a number of case studies from BVA BDRC’s Hotel Guest Survey.
Tim Sander and Jon Young launched BVA BDRC’s brand new Social Media Impact Report exploring the interactions people make with leisure brands via social media, which brands are getting the most out of it.
David Carter from Ogilvy PR gave a fascinating insight into how brands can protect themselves and their reputation when faced by a crisis.
Finally Ian Wright from Transport Focus gave a thought provoking talk on the tension between measuring long term reputation and transactional satisfaction in the rail industry