Brand Margin

Reveal the financial premium that brand adds to a product or service


James Myring

Managing Director

The way customers think of brands is critical; they are the only true deciders of brand value, not the experts or executives from the company itself. 

What we do

Our Brand Margin methodology is designed to discover the true value of a brand – the premium that people are willing to pay for that brand over the alternatives. 

Brand Margin illustrates brand value by using an innovative ‘wisdom of crowds’ methodology. It offers a unique perspective from other rankings by investigating consumer perceptions of brand value rather than market value. 


Get a financial representation of a brand’s potential

Refine your brand strategy

Adjust and optimise pricing


Get in touch

Let’s talk about you

Be better