The way customers think of brands is critical; they are the only true deciders of brand value, not the experts or executives from the company itself.
Our Brand Margin methodology is designed to discover the true value of a brand – the premium that people are willing to pay for that brand over the alternatives.
Brand Margin illustrates brand value by using an innovative ‘wisdom of crowds’ methodology. It offers a unique perspective from other rankings by investigating consumer perceptions of brand value rather than market value.
Get a financial representation of a brand’s potential
Refine your brand strategy
Adjust and optimise pricing
BVA BDRC is now part of Ipsos, one of the world’s leading market research companies.
Find us on Ipsos.com.
