Attractions Brand Health Benchmarking

Diagnosing the brand and marketing priorities of UK visitor attractions

Katie Vosper

Katie Vosper


An attraction can offer the ultimate visitor experience, but if it is unknown, or not perceived as a desirable place to visit, it will not be able to capitalise upon this. Attractions can prioritise marketing objectives by measuring and monitoring brand health, revealing whether the core focus should be to build awareness, enhance familiarity or drive conversions.

Attractions Brand Health Benchmarking assesses the brand health of nearly 100 visitor attractions, providing a clear picture of the challenge for your site, and how this compares with other attractions.


Robust nationally representative survey of UK adults

Assess your performance amongst different audiences

See how you compare to other attractions in the region or sector

Learn from top-performing attractions

Twice yearly results via a user-friendly dashboard

In-depth annual report with deep-drives into special interest groups

Free to ALVA Visitor Experience Benchmarking subscribers

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