An attraction can offer the ultimate visitor experience, but if it is unknown, or not perceived as a desirable place to visit, it will not be able to capitalise upon this. Attractions can prioritise marketing objectives by measuring and monitoring brand health, revealing whether the core focus should be to build awareness, enhance familiarity or drive conversions

Attractions Brand Health Benchmarking assesses the brand health of nearly 100 visitor attractions, providing a clear picture of the challenge for your site, and how this compares with other attractions.